A merchant is a person who deals in goods as a middle man. Following the production of a good the merchant facilitates a platform to showcase the item(s).

It is in the showroom that consumers have the opportunity to purchase goods via cash or credit. The credit can be through an account the merchant establishes or with a third party, such as a bank.

Merchants include companies like Sears, Wal-Mart, Brookshires, Macy’s, and Target.

While these businesses have their own lines of goods, they also provide the service of selling goods for others, brokering a profit for themselves and the supplier while offering it at a fair price as determined by consumer demand.

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